The Jett Future of Fashion concept is to question everything you have been told. It is the concept of being open minded and escaping the box that society creates. There is always a paradox between good and evil. This fashion show highlighted both sides. Keeping the idea - the choice is yours.
The Jett Brand family started naturally by skating the roughest parts of Baltimore & along the way we have developed into a true skate family. From past heroin addicts to petty criminals, we embodied second chances - this diverse crew came together as one for something we all love. With all that is going on right now in the world, the film does not hide from any of it,the genuine emotion of living in the trenches of Baltimore but succeeding in what you love.
This video was created in Barcelona during a transformative time in my life. It is a new beginning born out of an unexpected ending. Featuring pro skater Brandon Novak.
The success of the Smithsonian show resulted in a morning show appearance highlighting the latest Jett fashions and upcoming events for the brand.
Brandon Novak was on Powell Peralta at the age of 14. Jett was on the Dew Tour grom team and skating for Osiris shoes at the age of 7. But when each turned seventeen – their lives took wildly different paths – Jett was named pro and Novak had become a heroin addict leaving the world of skating for the dangerous streets of Baltimore. Novak was able to survive a 20-year addiction and help tens of thousands with his addiction bestsellers, Dreamseller and The Streets of Baltimore. They both came together to bring awareness and raise money to help with people battling addiction
A core belief in Jett's vision is to help kids find the passion of skateboarding. To motivate the youth to move off the streets and into Skateparks. Learning the life lesson to get back up when you fall
We've been working for the last five years on a skatepark in Baltimore's Inner Harbor. From helping design Jake skatepark to raising over $35,000 dollars to help build the park. This amazing park has become one of the most beautiful skateparks in the USA.
Helping people makes a real difference. This video was made to spread positivity and help get a positive view across about skateboarding. This video is dedicated to Jake Owen, a young skateboarder from Baltimore who passed away at age 5 & who the new Baltimore skatepark is named after. So here's what my last few years have looked like. Please help others and be nice.